New Day for WA Dairy

Greetings from Chehalis!

I’m happy to represent my fellow dairy farmers as the board chair of the Dairy Farmers of Washington (DFW). No doubt, you’ve noticed the drastic changes at our checkoff program! Last fall we re-branded the organization, took a new approach to consumer and farmer communications and challenged the staff to get our message out in bold and exciting new ways. The staff hasn’t disappointed us! The new DFW Milksplash logo represents the passion and confidence we have for fresh, locally grown, Washington dairy products. I hope you are as happy about the direction of the organization as we are.

This year, the board approved contracting with a new creative agency to turn up the volume on our consumer campaigns. Creative Media Development, Inc. (CMD) is an award winning advertising agency here in the Northwest. CMD went the extra mile to show us how badly they wanted to work in the dairy business by hiring a “new” staff member – Tiggy, a jersey cow.

We look forward to showing how CMD showcases our community and products in the upcoming cutting-edge campaigns.


Michelle Schilter

Board Chair, Dairy Farmer